Our Priorities

Reduce U.S. smoking rates by providing adults with scientifically substantiated smoke-free products.

Provide current adult smokers with accurate information about smoke-free products.

Reform the Food and Drug Administration (FDA). We need an FDA that embraces harm reduction as a complementary pillar to prevention and cessation, accurately educates adult smokers about nicotine and the continuum of risk, and authorizes scientifically substantiated smoke-free products.

Encourage policymakers to adopt reasonable tax and regulatory policies that make smoke-free products more affordable and accessible to adult smokers.

Reject prohibitive policies such as sweeping flavor bans that undermine adult smokers’ access to smoke-free products.

Work with regulators and law enforcement to prevent underage access to all tobacco, including smoke-free products.

News & Updates

Coalition for Health, Opportunity, Innovation and Consumer Education and our national allies are in the public square speaking out in favor of smoke-free alternatives to cigarettes. Here you will find the latest updates on our campaign, supporting commentary from leading advocates and scholars in the tobacco harm reduction community, and medical and scientific journals and studies that show the science behind our goals.