Help us make a difference!

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Help us make a difference!

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About Us

Our goal is simple. With the right government policies and a focus on science and common sense, we can end the use of combustible cigarettes in the United States by providing adult smokers with access to and information about smoke-free alternatives to cigarettes.

Adult smokers deserve better choices than continuing to smoke cigarettes.

Coalition for Health, Opportunity, Innovation and Consumer Education is a non-profit, tax-exempt 501(c)(4) organization funded by Philip Morris International.

Our Priorities

Reduce U.S. smoking rates by providing adults with scientifically substantiated smoke-free products.

Provide current adult smokers with accurate information about smoke-free products.

Reform the Food and Drug Administration (FDA). We need an FDA that embraces harm reduction as a complementary pillar to prevention and cessation, accurately educates adult smokers about nicotine and the continuum of risk, and authorizes scientifically substantiated smoke-free products.

Encourage policymakers to adopt reasonable tax and regulatory policies that make smoke-free products more affordable and accessible to adult smokers.

Reject prohibitive policies such as sweeping flavor bans that undermine adult smokers’ access to smoke-free products.

Work with regulators and law enforcement to prevent underage access to all tobacco, including smoke-free products.

Action Center

Your voice matters. Tell policymakers to protect your choice and access to smoke-free products and let them know you support policies that provide millions of American adult smokers with better alternatives to cigarettes.

There are many different ways that you can join our effort and make your voice heard. We are working with federal, state and local policymakers and regulators to protect your access to smoke-free products. Sign up for updates and join the community of other advocates.

News & Updates

Coalition for Health, Opportunity, Innovation and Consumer Education and our national allies are in the public square speaking out in favor of smoke-free alternatives to cigarettes. Here you will find the latest updates on our campaign, supporting commentary from leading advocates and scholars in the tobacco harm reduction community, and medical and scientific journals and studies that show the science behind our goals.

New Survey Finds Half of US Voters Dissatisfied With the Food and Drug Administration

Partner Content September 5, 2024 by TWN WASHINGTON — A majority of… Read More

New Nonprofit Launches To Advocate For Smoke-Free Products

The Coalition For Health, Opportunity, Innovation & Consumer Education… Read More

What to know about Zyn, the tiny nicotine pouch that’s sparked a big health debate

By: Matthew Perrone April 26, 2024 A tiny Philip Morris product… Read More

© 2024

Coalition for Health, Opportunity, Innovation and Consumer Education

The information on this website is intended for public policy and advocacy purposes only. It is not for advertising or promotion of any consumer product.