Our goal is simple. With the right government policies and a focus on science and common sense, we can end the use of combustible cigarettes in the United States by providing adult smokers with access to and information about smoke-free alternatives to cigarettes.
Adult smokers deserve better choices than continuing to smoke cigarettes.
Coalition for Health, Opportunity, Innovation and Consumer Education is a non-profit, tax-exempt 501(c)(4) organization funded by PMI US Corporate Services Inc., an affiliate of Philip Morris International Inc.
We asked adults across the United States to share their perspective and/or story on smoke-free nicotine-products.
These videos reflect the personal opinions and experiences of the individuals featured and have not been edited or independently verified for scientific accuracy. The information on this website is intended for public policy and advocacy purposes only. It is not intended to advertise, promote, or endorse any consumer product and is not intended as medical advice.
Your voice matters. Tell policymakers to protect your choice and access to smoke-free products and let them know you support policies that provide millions of American adult smokers with better alternatives to cigarettes.
There are many different ways that you can join our effort and make your voice heard. We are working with federal, state and local policymakers and regulators to protect your access to smoke-free products. Sign up for updates and join the community of other advocates.
Coalition for Health, Opportunity, Innovation and Consumer Education and our national allies are in the public square speaking out in favor of smoke-free alternatives to cigarettes. Here you will find the latest updates on our campaign, supporting commentary from leading advocates and scholars in the tobacco harm reduction community, and medical and scientific journals and studies that show the science behind our goals.
