New Nonprofit Launches To Advocate For Smoke-Free Products
The Coalition For Health, Opportunity, Innovation & Consumer Education Aims To End Adult Smoking In The United States
Vienna, VA, August 2, 2024 –
The Coalition for Health, Opportunity, Innovation and Consumer Education (CHOICE) announced today its launch as a new nonprofit committed to working with federal, state and local policymakers, the medical and scientific community, businesses, consumers, community groups, and other nonprofits to develop and advocate for policies that will help American adult smokers transition away from combustible cigarettes. CHOICE is being funded with donations from PMI Global Services Inc., a U.S-based subsidiary of Philip Morris International.
CHOICE will advocate for sound public policies that favor science and scientifically substantiated smoke-free products. The Coalition will also support initiatives that help provide the public health community with access to information about smoke-free products and their role as an alternative to cigarettes.
To achieve the goal of ending the use of combustible cigarettes in the United States, CHOICE will advocate for the following:
- Reducing U.S. smoking rates by providing information on scientifically substantiated smoke-free products.
- Reforming the U.S. Food and Drug Administration (FDA) to embrace harm reduction as a complementary pillar to prevention and cessation, and encourage FDA to accurately inform adult smokers about nicotine and the continuum of risk, and its review and authorization of scientifically substantiated smoke-free products.
- Countering prohibitionist policies (such as sweeping flavor bans) that undermine adult smokers’ access to satisfying smoke-free products.
- Encouraging policymakers to adopt reasonable tax and regulatory policies that help make smoke-free products more affordable and accessible to adult smokers.
- Working with regulators and law enforcement to prevent underage access to all tobacco, including smoke-free products.
For more information about CHOICE and its efforts to inform and advocate for increased access to smoke-free products in the United States, visit CHOICECoalition.com.
For media inquiries, please contact [email protected]
About CHOICE
CHOICE is a non-profit, tax-exempt 501(c)(4) organization funded by PMI Global Services Inc., a U.S.-based subsidiary of Philip Morris International. As a 501(c)(4), CHOICE, through its independent board of directors, engages in activities that promote the common good and general welfare of the community. Donations to CHOICE are not tax-deductible. CHOICE actively participates in civic endeavors, advancing its mission to empower individuals and foster positive societal change through education and advocacy initiatives. CHOICE does not engage in any political activities, including electioneering or advocating for or against political candidates.
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