The Coalition for Health, Opportunity, Innovation and Consumer Education (CHOICE) believes that there is an urgent need to provide the 28 million adult smokers with access to and information about smoke-free alternatives to cigarettes. We are committed to working with federal, state and local policymakers, the medical and scientific community, businesses, community groups and nonprofits to help American adults make the transition away from cigarettes. Together, our goal of ending smoking can be achieved by focusing on sound policies that favor science and scientifically substantiated smoke-free products for current adult smokers.
Coalition for Health, Opportunity, Innovation and Consumer Education is a nonpartisan, non-profit, tax-exempt 501(c)(4) organization funded by Philip Morris International. As a 501(c)(4), Coalition for Health, Opportunity, Innovation and Consumer Education is empowered to engage in activities that promote the common good and general welfare of the community. Donations to Coalition for Health, Opportunity, Innovation and Consumer Education are not tax-deductible. Coalition for Health, Opportunity, Innovation and Consumer Education actively participates in civic endeavors, advancing its mission to empower individuals and foster positive societal change through education and advocacy initiatives. Coalition for Health, Opportunity, Innovation and Consumer Education does not engage in any political activities, including electioneering or advocating for or against political candidates.
