Inside ZYN’s Explosive Growth
CNBC – The Exchange
February 8, 2024
Dr Scott Gottlieb: You know we need to restart the conversation around harm reduction in this country just picking up on your last conversation. While nicotine, not a completely safe substance, isn’t what causes all the death and disease from tobacco. It’s the products of combustion. And if we can convert more currently addicted adult smokers onto these modified risk products that don’t have all the harms associated with combustion, we can achieve a net public health benefit of substantial public health benefit. There’s currently 28 million Americans who still smoke cigarettes. While rates of smoking have come down in recent years, the rate of reduction has slowed. And I think the way we’re going to make substantial inroads and reducing those numbers even further is trying to offer adult smokers products that don’t pose the same risks as cigarettes for those who still want to enjoy satisfying levels of nicotine but don’t want to do it with all the harms that comes with combusting cigarettes.
